A common issue that businesses encounter is the hiring of new, driven, and ambitious talent. This is a universal obstacle that has, unfortunately, risen in recent times due to the constantly evolving job market as well as the skill gap. Talent Acquisition (TA) problems seem to be even more prevalent in start-ups and SMEs, as they require certain expertise and skills to manage the constant demand and growth. Simultaneously, big corporates are accessing the talent pools on a global scale and are fishing out the best candidates, further emphasising the problem for SMEs. What can SMEs do to counter this? This is where sustainability can differentiate you from the rest!

Brand activism is becoming increasingly popular, and with good reason. In fact, research shows that consumers, investors and corporates are in favour of it. Big corporations like Patagonia and Ben & Jerry's are widely known for their activist marketing and mission. However, you can also use brand activism to make your business sustainable-and this does not have to deviate from your current mission and vision. We explain how.

Starting to make your business more sustainable but you don't know how? In three easy steps, you measure, improve and communicate your company's sustainability. We will help you.