Avoid greenwashing: this is how you can really be a sustainable business

Last week, sports and fashion chains Decathlon and H&M were reprimanded by the Consumer and Market Authority (ACM). This is because both parties were allegedly unclear about sustainability and did not sufficiently substantiate their claims in this regard. Greenwashing, making a company appear greener or more socially responsible than it actually is, is a recurring…

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4 reasons sustainability is important for small businesses

Smaller companies may find it difficult to become more sustainable or to contribute to a sustainable future. At the same time, we quite often fall into the trap of thinking of our impact on an individual level: what is the impact of a small business compared to large multinationals? Sustainability, however, is very relevant and…

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