Sustainable marketing, your USP
Sustainability is no longer an optional approach but has become an essential factor in sustainable marketing that consumers are increasingly considering in their choices. In the world of sustainability marketing, this offers a unique opportunity to differentiate yourself as a sustainable business. We will discuss why sustainability can serve as a Unique Selling Point (USP)…
Brand activism: A sustainable brand for your business
Brand activism is becoming increasingly popular, and with good reason. In fact, research shows that consumers, investors and corporates are in favour of it. Big corporations like Patagonia and Ben & Jerry’s are widely known for their activist marketing and mission. However, you can also use brand activism to make your business sustainable-and this does…
Communicating sustainability: here’s how!
Starting to make your business more sustainable but you don’t know how? In three easy steps, you measure, improve and communicate your company’s sustainability. We will help you. Based on your sustainability test, you will have a concrete picture of where you can best focus and how your company can become more sustainable. Sustainability for…
Avoid greenwashing: this is how you can really be a sustainable business
Last week, sports and fashion chains Decathlon and H&M were reprimanded by the Consumer and Market Authority (ACM). This is because both parties were allegedly unclear about sustainability and did not sufficiently substantiate their claims in this regard. Greenwashing, making a company appear greener or more socially responsible than it actually is, is a recurring…
